Warranty Administration as a Repository of Data: Asset Building for Success

Warranty services have to be dispatched based on detailed information about defects . While some data is available at service initiation,...

Warranty Administration

Warranty services have to be dispatched based on detailed information about defects. While some data is available at service initiation, manufacturers are in the trend for using their ages-old database to improve accuracy in claims and root-cause analysis.

Among various newly introduced parameters in the claims department is the frequency of the product's use. Collating such data requires electro-sensor technology in the products themselves. There are many other examples of dependency on data, long term and short term, leading to service improvements and better product design.

Extensive use of diagnostic and prescriptive analytics

Claims data is valuable to OEMs because it helps find out what went missing or what can be improved in the manufacturing process. Besides, when a claim is sent in the form of a symptom, as the customer seldom knows what the issue is, pinpointing the particular defect is also possible with diagnostic analytics.

It takes a gamut of data to arrive at a root cause and it should be deciphered quickly. Customers shouldn't have to keep waiting for responses on validation. The only approach to this problem is automating the software's discovery process and equipping your service teams with real-time information.

Staying prepared for warranty services (predictive analytics)

It is important that OEMs allocate the right resources without being wasteful. Time is of essence and service costs have to be minimized. As a result, your claims history might be useful. According to the frequencies detected, your software can develop the right information for stakeholders to be aware of the requisites.

For example, if a certain part has been required a certain number of times in a certain period for a certain defect, the supplier of the part should be read for the same, even if the frequencies are low. Accurate predictions about service and parts requirements are required for consistent customer experience.

When a customer faces a problem with some vehicle, AC unit, or machine, the Warranty Administration unit receives a call for free service. It happens particularly when the repair or replacement is perceived to be expensive. Hoping not to bear any expense, the customer expects the problem to be solved as if there were no cost being borne by the service provider.

Data concepts

Using a data-intensive approach to improve service and product can be effective for better profitability. As better service ensures word-of-mouth marketing about good aftermarket brand value, continuous improvements in product lines give the entire organization a continuously better edge in the product's market. That is also a sure-shot way to reduce warranty claims in the long run.

Maximum data is optimum data for automated analytics. While the current database is important, augmenting it with your old database is a best-practice technique many manufacturers have adopted. Their old claims and customer data help them check the probability of a claim being fraud. Old data also helps get prompt supply of parts.

Conclusion

The ability to convert incoming information into assets is fundamental to OEMs performing better and smoother. A seamless customer experience is possible due to ample reduction in time and better responsiveness among stakeholders. Real-time systems are a must, but more importantly, they should include simple, intuitive dashboards and interactive features.

Customers are likely to continue with a manufacturing brand if the services are satisfactory. When recovery processes fail, 19 out of 20 times the customer will want to discontinue. As a result, the manufacturer loses the customer's faith and the opportunity to cross sell. Moreover, the brand can be easily trolled on all social media websites, letting you down in a big way. Great damages may have to be suffered due to just a few turnaround failures and temporary lack of responsiveness.

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